We’re starting to get dribs and drabs of news about Teenage Mutant Ninja Turtles 2, which has begun at least early filming without much ballyhoo.
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Tuesday, March 31, 2015
Stephen Amell Joins Teenage Mutant Ninja Turtles 2
We’re starting to get dribs and drabs of news about Teenage Mutant Ninja Turtles 2, which has begun at least early filming without much ballyhoo.
from Pocket http://bit.ly/1ahrACz
James Gunn Plans The Belco Experiment
While his duties in the Marvel Cinematic Universe helping those Guardians Of The Galaxy stay flying for the sequel will keep him busy, James Gunn is still generating film projects.
from Pocket http://bit.ly/1ahrAmd
Stephen Dorff On For Leatherface
When news about the latest stab at a Texas Chainsaw prequel, now simply called Leatherface, arrived, it was that EastEnders’ Sam Strike was being considered for the title role. There’s no confirmation on his status, but Deadline reports that Stephen Dorff is on for a key character.
from Pocket http://bit.ly/1ahrAma
Hugh Jackman Starring In Apostle Paul
He’s back on our screens playing OTT villain Blackbeard in Pan this summer, but Hugh Jackman is looking to get a little religious for a future film. He’s set to star in and produce faith-based drama Apostle Paul for Warner Bros.
from Pocket http://bit.ly/1FfFwXZ
Marvel's Luke Cage Hits Netflix In 2016
While we will be seeing both Daredevil and A.K.A. Jessica Jones on our screens this year via Marvel and Netflix, at least one of their colleagues in the planned connected Defenders shows won’t be joining them just yet.
from Pocket http://bit.ly/1FfFwHA
Adewale Akinnuoye-Agbaje And More Join Suicide Squad
It’s not often you see someone who has assayed a Marvel comics character on the big screen heading for DC, but Adewale Akinnuoye-Agbaje, who was Algrim and Kurse in Thor: The Dark World, is headed to David Ayer’s Suicide Squad, where he’ll play Killer Croc.
from Pocket http://bit.ly/1FfFuzk
New Trailer For Star Wars: The Force Awakens To Run With Avengers 2
The teaser for Star Wars: The Force Awakens pretty much brought the internet to a stop back in November. According to Collider, the trailer proper will be doing something very similar at, or possibly before, the time it lands on May 1 attached to Avengers: Age Of Ultron in US cinemas.
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New Trailer For Star Wars: The Force Awakens To Run With Avengers 2
Head to Star Wars Celebration to see it first
The teaser for Star Wars: The Force Awakens pretty much brought the internet to a stop back in November. According to Collider, the trailer proper will be doing something very similar at, or possibly before, the time it lands on May 1 attached to Avengers: Age Of Ultron in US cinemas. Expect the Lego version to land on May 2.
Where this leaves the UK trailer break remains to be seen. The Star Wars Celebration, taking place between April 16-19, will see it debuted in Anaheim, and that could potentially lead to an official online launch soon after. Alternatively, we may not glimpse it until Age Of Ultron opens in UK cinemas on April 24. Clear? Excellent.
In any case, Star Wars: The Force Awakens is directed by J.J. Abrams, from a script that he wrote with Lawrence Kasdan, and stars Mark Hamill, Harrison Ford, Carrie Fisher, Daisy Ridley, John Boyega, Adam Driver, Oscar Isaac, Domhnall Gleeson, Andy Serkis, Peter Mayhew, Anthony Daniels, Kenny Baker, Lupita Nyong'o, Gwendoline Christie, Warwick Davis and Max Von Sydow.
In the meantime, refresh yourself on the 12 must-pause moments from the teaser and a briefing guide to all the new characters here. Star Wars: The Force Awakens opens in the UK on December 18.
from http://bit.ly/1DoJr5D
New Mad Max: Fury Road Trailer Has Its Motor Running
Trailers and teasers have already come and gone for George Miller’s return to the post-apocalyptic future he created back in 1979. But this latest promo for Mad Max: Fury Road is several orders of magnitude crazier than what has come before. Which is saying something...
from Pocket http://bit.ly/1GdxNLF
Images: How to Find and Choose High-Impact Photos
Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all.
from Pocket http://bit.ly/1DnRgbN
Images: How to Find and Choose High-Impact Photos
Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post?
Let’s start with the bad news: a terrible stock photo is worse than no photo at all.
The good news? There are more free stock photos available now than ever before!
But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble.
In this episode of Hit Publish, host Pamela Wilson shares the best image tips from some of the people responsible for choosing images for our Copyblogger blog.
Listen in to host Pamela Wilson, plus Demian Farnworth, Robert Bruce, and Jerod Morris discuss:
- What exactly “royalty-free” and “Creative Commons” means, and how knowing the difference could keep you out of court
- How to “borrow” someone else’s esthetic sense if you feel like you don’t have any of your own
- The crucial extra step you need to take when using certain “free” images you find online
- Our favorite stock photo sites and how to use what you find there
Hit Publish on iTunes
About the authorRainmaker.FM
Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post Images: How to Find and Choose High-Impact Photos appeared first on Copyblogger.
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Here’s How Pat Flynn Grew an Audience of Raving Fans
Today’s guest on Hack the Entrepreneur is one of the nicest people host Jon Nastor has ever met, as well as a serial online entrepreneur. Pat Flynn began his online journey back in 2008, after getting laid off from his job as an architect, and he has not looked back since.
from Pocket http://bit.ly/1xU0onZ
Here’s How Pat Flynn Grew an Audience of Raving Fans
Today’s guest on Hack the Entrepreneur is one of the nicest people host Jon Nastor has ever met, as well as a serial online entrepreneur.
Pat Flynn began his online journey back in 2008, after getting laid off from his job as an architect, and he has not looked back since.
He is now the host of the wildly successful Smart Passive Income podcast, as well as Ask Pat … and more recently the 1-Day Business breakthrough podcast with Chris Ducker.
He has also started creating and selling software, he speaks around the world, has written a book, and is currently in the middle of his next book.
Now, let’s hack …
Pat Flynn
In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and Pat Flynn discuss:
- Speaking the customer’s language
- The defining moment when Pat learned he was an entrepreneur
- Being relatable and how this can be good for your audience
- How outsourcing can help grow your business
Hack the Entrepreneur on iTunes
About the authorRainmaker.FM
Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post Here’s How Pat Flynn Grew an Audience of Raving Fans appeared first on Copyblogger.
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The 3 Pillars of Great Web Writing
If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you. Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process.
from Pocket http://bit.ly/1NEzCDQ
The 3 Pillars of Great Web Writing
If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you.
Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process.
Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- A truly inspirational article by a pioneering punk legend
- The danger of being clever or cute
- The wonderful benefit you’ll enjoy while being a ruthless editor of your work
- The very simple thing you must do once you uncover what makes your reader tick
- An embarrassing message from Ginger (my robotic co-host)
- How to write naturally dense keyword copy
- And, of course, the three words behind great web copy
Rough Draft on iTunes
About the authorRainmaker.FM
Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
The post The 3 Pillars of Great Web Writing appeared first on Copyblogger.
from http://bit.ly/1NEzCDQ
Rachel Weisz Sails Towards Donald Crowhurst Biopic
Looking to follow his award-winning Stephen Hawking biopic The Theory Of Everything, James Marsh is once more opening up the world of real-life events for a biopic of adventurous but seemingly doomed sailor Donald Crowhurst.
from Pocket http://bit.ly/1EZ2znb
New Spy Trailer Kicks In
It’s not every trailer that starts with a sort of teaser for itself, featuring some of the more action-orientated highlights from both this new promo and the film it's pimping.
from Pocket http://bit.ly/1EZ2AYg
Johnny Depp's Hand Injury Delays Pirates Of The Caribbean 5 Further
Script issues, tricky actor schedules and many, many other things delayed the shooting of the fifth outing of the Pirates Of The Caribbean franchise - officially titled Pirates Of The Caribbean: Dead Men Tell No Tales - but now, with Johnny Depp's injured hand situation getting a little more compl
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Johnny Depp's Hand Injury Delays Pirates Of The Caribbean 5 Further
Cap'n Jack is yet to come back
Script issues, tricky actor schedules and many, many other things delayed the shooting of the fifth outing of the Pirates Of The Caribbean franchise - officially titled Pirates Of The Caribbean: Dead Men Tell No Tales - but now, with Johnny Depp's injured hand situation getting a little more complicated, the film's production has been delayed yet further.
In early March, Depp injured a finger in an "off-set incident", resulting in a delay to production originally pencilled in as two-weeks long. Now, with a pin inserted into Depp's hand to help fix the problem in the long term, in the short term, the cameras won't be point in Depp's direction soon.
That leaves co-stars Javier Bardem and Geoffrey Rush twiddling their hopefully still moveable thumbs, and directors Espen Sandberg and Joachim Rønning (of Kon-Tiki fame) no doubt increasingly stressed.
Meanwhile, 400 or so crew have done what they can to shoot around Depp early in the month, but now the latest instalment of the billion dollar series - the biggest production ever seen in Australia - has stood down half its crew for the time being.
The press release has this to say about the plot of Dead Men Tell No Tales, outlining the McGuffin Jack is drunkenly stumbling after this time.
“Thrust into an all-new adventure, a down-on-his-luck Capt. Jack Sparrow finds the winds of ill-fortune blowing even more strongly when deadly ghost pirates led by his old nemesis, the terrifying Captain Salazar (Bardem), escape from the Devil’s Triangle, determined to kill every pirate at sea… including him. Captain Jack’s only hope of survival lies in seeking out the legendary Trident of Poseidon, a powerful artifact that bestows upon its possessor total control over the seas.”
As well as Bardem and Rush, newcomers Kaya Scodelario and Brenton Thwaites are on board, not forgetting that scurvy dog Scrum (Stephen Graham). With any luck, Pirates Of The Caribbean: Dead Men Tell No Tales will stick to its July 7, 2017 release date...
from http://bit.ly/1MubV3G
A Quick-Start Guide to Measuring Your Content Marketing Efforts
Simply put, if you’re not measuring, you’re not marketing. In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
from Pocket http://bit.ly/19ELE0D
A Quick-Start Guide to Measuring Your Content Marketing Efforts
Simply put, if you’re not measuring, you’re not marketing.
In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.
Let’s talk about how to get started effectively measuring your content marketing efforts.
Measurement separates digital marketing from traditional advertising
As a native Philadelphian (I live in Brooklyn now), I know a little too much about John Wanamaker.
Most people in marketing and advertising know him for this quote:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
However, this sentiment does not hold true for digital marketing.
If an action happens online, it can likely be measured. You need a plan to effectively measure the tasks that impact your business goals.
This is me showing my iPullRank clients the money.
If you do this right and pay attention, you’ll be able to identify content marketing tasks that aren’t benefitting your business goals.
Unfortunately, there are a good portion of people that appear to be asleep at the wheel.
According to a poll by Oracle Marketing Cloud, many in-house professionals believe that it’s difficult to measure your content marketing’s return on investment (ROI).
In fact, I’ve seen numerous studies make this declaration.
Let’s just be clear right now — that’s poppycock!
Vanity metrics don’t mean much
Instead of analyzing the true factors that affect your business, many people focus on vanity metrics when measuring content marketing effectiveness.
Here are some of those vanity metrics and a brief description of why they aren’t good measures of content marketing ROI by themselves:
- Traffic: Knowing the number of visitors that came to a website is not an indicator that you reached a business goal. For example, you could spend $1,000 on StumbleUpon Paid Discovery and get 10,000 people to visit your blog post in the next 30 minutes, but more than 90 percent of those people won’t read a single word beyond the headline. When someone excitedly announces, “We got more traffic this month!” the only response that makes sense is, “Cool. What did that traffic do for us?”
- Search rankings: It’s difficult to tell if search rankings drive traffic, and even if they do, once again you have to be able to quantify how the traffic actually helped your business goals.
- Social shares: Just because someone shared your content doesn’t mean that he actually visited the page or that any of his followers will visit the page.
- Impressions and reach: Similar to rankings, impressions and reach are indicators of possibility. They are not indications of whether or not people saw or consumed your content. It’s the equivalent of saying people in cars are carefully paying attention to the billboards they drive past and taking specific actions because of them.
- Page views: A page view doesn’t inherently mean the user took any action that benefits your business.
For most aspects of your business, these vanity metrics are simply indicators of possibility — not true indicators of action or even interest.
Business metrics vs. channel metrics
There are a number of great measurement frameworks out there.
At iPullRank, we typically refer to two distinct segments: business metrics and channel metrics.
Business metrics have a direct impact on the company’s performance. They are often referred to as a subset of “business intelligence.”
Examples are:
- Number of leads
- Amount of revenue generated
- Customer lifetime value
- Cost per acquisition
- Churn rate
Your content marketing efforts should impact these metrics.
They’re the metrics that get you your bonus! And they’re the metrics your boss cares about.
Channel metrics are the levers you directly control that impact those business metrics.
Examples of channel metrics are:
- Conversion rates per channel
- Personas visiting per channel
- Scroll depth of content per channel
- Traffic per channel
Ultimately, these are the metrics that you can impact through direct and specific on-site changes.
The process for measuring content marketing
Let’s walk through your first steps of measurement planning.
1. Determine your business goals
Are you looking to generate more leads, sell more products, or perhaps grow your email list? Knowing your business goals will help you determine conversion values.
Be careful with business goals, however. Although you may just be responsible for one certain channel, those channel metrics are not business goals. For example, “increase Facebook Likes” is not a business goal. Driving more conversions from Facebook traffic is a business goal.
2. Determine your audience
Who are you speaking to with your content? How do they align with what can be tracked by your current setup? What features make up an audience segment? These answers help you determine the value of your traffic.
You can specifically do this in Google Analytics by creating advanced segments leveraging data from Demographics and Interests reports.
3. Determine your channels
Where do you distribute your content? PPC? Social Media? Email? Display? Native Advertising? Each channel has its own measurable attributes.
4. Determine your tools
What tools do you have at your disposal for measurement? Google Analytics? Or other channel-specific analytics, as well?
5. Determine your key performance indicators (KPIs)
The combination of your channels and your tools determine your KPIs. Based on your goals and the data available to you, what will you use to determine the effectiveness of the effort? What is a conversion?
Once you’ve done all this, you’ll have several business metric KPIs that look like this:
Now you know what to focus on so you can start measuring your content marketing!
Content marketing measurement isn’t hard after all
Measurement requires deliberate thought and alignment of your efforts with your goals.
So let’s all stop doing arts and crafts.
Let’s illustrate how our content is truly making businesses mon-naay!
Ready to take your content marketing to the next level?
Mike King is among the powerhouse lineup of speakers who will be presenting at Authority Rainmaker May 13–15, 2015 in Denver, Colorado. Accelerate your business with integrated content, search, and social media marketing (plus invaluable networking).
Click here for all the details and to register — Early Bird Pricing ends at 5:00 p.m. Pacific Time today, March 31, 2015.
About the Author: Mike King is the Founder and Digital Marketing Consultant at iPullRank. He leads teams and offers services covering consumer insights, content strategy, marketing automation, social strategy, and SEO for enterprise brands, venture-backed startups, and small businesses. Get more from Mike on Twitter.
The post A Quick-Start Guide to Measuring Your Content Marketing Efforts appeared first on Copyblogger.
from http://bit.ly/19ELE0D
Financial benefits of being over 60
Do you dread getting older? There is no need to. Getting old is not all creaky joints and hearing aids. Above and beyond the joys of travel and sleeping in, there are many benefits awaiting those who cross the bridge of the great 6-0.
from Pocket http://bit.ly/1CHcTDw
Disney Developing Live-Action Mulan
Following Alice In Wonderland, Maleficent, the just-released Cinderella and the currently-filming Beauty And The Beast, Disney are heading east for their next live-action fairytale. The Mouse House are now putting together a new re-telling of the Chinese legend Mulan.
from Pocket http://bit.ly/19vPAB7
Tron 3 May Be Titled Tron: Ascension
The surprise news broke earlier this month that Joseph Kosinski's follow-up to Tron: Legacy was suddenly gearing up for an autumn shoot. Now it looks as if the title may have been revealed too.
from Pocket http://bit.ly/1GboOdP
Metal Gear Solid Movie Finds A Writer
With director Jordan Vogt-Roberts apparently still attached to direct, the job of nailing down an actual screenplay for Sony's videogame adaptation Metal Gear Solid is of slightly more pressing concern. That gig has fallen to Jay Basu, the British writer fresh from Monsters: Dark Continent.
from Pocket http://bit.ly/19vPCc1
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