How to Write Headlines that Get Results

Headline writing is probably the first and most important skill you need to learn as a web writer.

John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods.

And you can sum up those four chapters in one hyphenated word.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• What that hyphenated word is


• A simple process for writing headlines that get results


• The most successful headline ever written for college men


• A sleazy tactic (you should avoid) that drives readers away


• Why list headlines will always work (even if you hate them)


• Two ways to add urgency to your headlines

Click Here to Listen to

Rough Draft on iTunes
Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Write Headlines that Get Results appeared first on Copyblogger.

from http://bit.ly/1ydQ4BW