The Beginner’s Guide to Writing Bullet Points That Work

Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …

In the online attention economy, studies show us that readers behave in very predictable ways.

They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.

But they’ll fly by those bullets if you fail to craft them in a certain way …

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The two-part essence of a great bullet point
• The proper way to think about bullet points (this will keep you from wasting time)
• The mistake amateur bullet writers make when it comes to teasing
• If and when it’s okay to have a bullet longer than one sentence
• A sublime example of bullet points that work

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

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Rainmaker.FM

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